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Where to Museum When You’re Not Trying to Be Obvious

Where to Museum When You’re Not Trying to Be Obvious



Why we love it: vintage labels, old tin typography, and the smell of sun-dried tomatoes, this one is for design nerds (you can even taste Santorini tomato paste at the end)


Why we love it: you learn how salt once fueled Sicily’s trade routes, harvested by hand, stored in windmill lofts, and worth its weight in gold (also, the gift shop’s salt-infused everything is dangerously good)


Why we love it: as self-proclaimed coffee addicts, what’s not to love about roasting, grinding, and brewing our own cup during their “Coffeeology” sessions?


Why we love it: you don’t just read about ragas, you step into them. You get to try out instruments, move through sound gardens, and hear how India’s music has evolved.


Why we love it: Gerard da Cunha's love letter to Goan homes, it captures how design, history, and daily life overlap, exactly the kind of storytelling we obsess over


Why we love it: a radical museum in a quiet artist’s village - Mougins, once a refuge for Picasso and his peers, now houses a space devoted entirely to women artists


Why we love it: where Banksy’s edge meets Warhol’s flair, where Jeff Koons rubs shoulders with Guillermo Lorca, and every room dares you to rethink art, it’s bold, unexpected, and impossible to scroll past


Why we love it: the Koutsogiannopoulos family’s story guides you through wine’s past and present here, you learn why these vines grow low, taste Santorini’s signature Vinsanto, and understand how volcanic wind shapes flavor


Why we love it: you get a barf bag on entry, follow through jars of weird foods, and end at a tasting bar that dares you to eat bugs, fermented shark, or maggot cheese, all unlearning the meaning of “disgust”


Why we love it: well, when life gives you lemons, we do as the Italians do, order another limoncello


Why we love it: you walk through rooms that trace azulejo’s Moorish roots to modern design, and can even paint your own tile in a traditional Majolica workshop

Here’s to the small museums that remind us that there's always something new to learn and that travel is about finding the stories hiding in plain sight. Do you know some more? 

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